Skip to content
JohnCanDoe
JohnCanDoe
Toggle sidebar

Discover everything about Brand Manager

Discover how well your profile matches a role as Brand Manager. Get insight into which skills you already have, which you can still develop and which courses or learning paths fit your next step.

Current market data
Medior salary
€ 5.110
gross per month
Job opportunities
1
Average
0%
hybrid / remote
Typical experience
0-2 years
Marketing

Brand Manager in short

Brand Manager is a function within Marketing, part of the branch IT & Software. Every figure on this page comes from our own market data for this function.

Domain
Marketing
Branch
IT & Software
Open job opportunities
1
Measured skills
6 · Measured for this function
Typical experience
0-2 years
Salary source
National benchmark, 10 observations

Salary & employment conditions

Junior · entry level € 4.912
Medior · a few years of experience € 5.110
Senior · experienced / specialist € 5.378

gross per month · National benchmark, 10 observations

Employment conditions

Benchmarked in the job opportunities for this function.

Reiskosten
100% of job opportunities
Eindejaarsuitkering / IKB
100% of job opportunities
Jaarlijkse bonus (10-20% van salaris)
15
Lease-auto of mobiliteitsbudget
€ 650 per month
Opleidingsbudget
€ 3.500 per year
Werkgeversbijdrage pensioen
8

Day-to-day work

Taken from the descriptions employers published on their own job opportunities.

Employers have not described the tasks for this function yet.

Skills

Benchmark score per skill for this function, on a scale of 0 to 100.

Merkstrategie & positionering 92
Marketingcampagnemanagement 88
Communicatie & stakeholdermanagement 85
Analytisch vermogen & marktonderzoek 82
Projectmanagement 80
Creativiteit & conceptontwikkeling 78

Next functions

The share of professionals that made this step, and how long it took them.

45%
Senior Brand Manager
after 3-5 years
30%
Marketing Manager
after 5-7 years
15%
Brand Director
after 7-10 years
10%
Global Brand Manager
after 5-8 years

Frequently asked questions about Brand Manager

What does a Brand Manager earn?

A Brand Manager earns between € 4.912 and € 5.378 gross per month in our market data, with € 5.110 as the typical medior salary. Where you land inside that range depends on your years of experience, your region and the size of your employer.

Can you become a Brand Manager without experience?

Starting without experience is possible, but it depends on the level. Our data puts the entry salary around € 4.912 gross per month, and a junior is expected to bring Merkstrategie & positionering, Marketingcampagnemanagement, Communicatie & stakeholdermanagement at a basic level plus the drive to grow quickly.

Which skills do you need as a Brand Manager?

Employers hiring a Brand Manager ask most often for Merkstrategie & positionering, Marketingcampagnemanagement, Communicatie & stakeholdermanagement. Our benchmark scores those skills highest for this role, so start there. Soft skills such as communication and collaboration decide the rest: they separate two candidates with the same technical profile.

Which education fits a Brand Manager?

Employers mention HBO/WO werk- en denkniveau, HBO most often in their Brand Manager job opportunities, and 100% of those openings names the first one. A diploma is rarely the only route though: demonstrable projects, a targeted certificate and experience from a neighbouring role count just as heavily.

What is the next step after Brand Manager?

Professionals in our data move on from Brand Manager to Senior Brand Manager, Marketing Manager. That step usually takes 3-5 years, and the salary room above the median for this role runs to 5%, so growing inside the function itself pays off as well.

Is there much demand for a Brand Manager?

There is 1 open job opportunity for this role right now, which we label as average. It sits in Varsseveld, and 0% of the openings allows hybrid or remote work. That number shifts per season, so set an alert to keep following it.

Brand Manager professionals speak

Stories from the teams behind the open job opportunities for this function.

“Via KaaS vonden we binnen twee weken de perfecte kandidaat. De matching scheelt ons enorm veel tijd.”
Sanne de Vries HR Manager · Tuwi Nederland B.V.

Curious how you score on Brand Manager?

Create an anonymous profile and see straight away which skills you already have, what you can earn and which next step fits you.

Create your anonymous profile