Skip to content
JohnCanDoe
JohnCanDoe
Toggle sidebar

Discover everything about SEO Specialist

Discover how well your profile matches a role as SEO Specialist. Get insight into which skills you already have, which you can still develop and which courses or learning paths fit your next step.

Current market data
Medior salary
€ 3.500
gross per month
Job opportunities
0
No active job opportunities yet
Typical experience
1-3 years
Marketing

SEO Specialist in short

SEO Specialist is a function within Marketing, part of the branch Advertising agencies. Every figure on this page comes from our own market data for this function.

Domain
Marketing
Branch
Advertising agencies
Open job opportunities
0
Measured skills
6 · Measured for this function
Typical experience
1-3 years
Salary source
National benchmark, 18 observations

Salary & employment conditions

Junior · entry level € 3.256
Medior · a few years of experience € 3.500
Senior · experienced / specialist € 4.000

gross per month · National benchmark, 18 observations

Employment conditions

Benchmarked in the job opportunities for this function.

Opleidingsbudget
32% of job opportunities
Pensioenregeling
37% of job opportunities
Reiskostenvergoeding
74% of job opportunities
Thuiswerken / hybride
26% of job opportunities
Laptop van de zaak
42% of job opportunities
Vakantiedagen
25 days

Day-to-day work

Taken from the descriptions employers published on their own job opportunities.

Employers have not described the tasks for this function yet.

Skills

Benchmark score per skill for this function, on a scale of 0 to 100.

Zoekwoordenonderzoek (keyword research) 95
Technische SEO (crawling, indexatie, sitestructuur) 90
Google Search Console 88
Google Analytics (GA4) 86
Contentoptimalisatie / contentstrategie 84
SEO-tools (Ahrefs, SEMrush, Screaming Frog) 80

Next functions

The share of professionals that made this step, and how long it took them.

35%
Senior SEO Specialist
after 2-4 years
25%
SEO Team Lead / SEO Manager
after 3-5 years
20%
Online Marketing Manager / Digital Marketing Manager
after 3-6 years
15%
Zelfstandig SEO-consultant (ZZP)
after 4-8 years

Frequently asked questions about SEO Specialist

What does a SEO Specialist earn?

A SEO Specialist earns between € 3.256 and € 4.000 gross per month in our market data, with € 3.500 as the typical medior salary. Where you land inside that range depends on your years of experience, your region and the size of your employer.

Can you become a SEO Specialist without experience?

Starting without experience is possible, but it depends on the level. Our data puts the entry salary around € 3.256 gross per month, and a junior is expected to bring Zoekwoordenonderzoek (keyword research), Technische SEO (crawling, indexatie, sitestructuur), Google Search Console at a basic level plus the drive to grow quickly.

Which skills do you need as a SEO Specialist?

Employers hiring a SEO Specialist ask most often for Zoekwoordenonderzoek (keyword research), Technische SEO (crawling, indexatie, sitestructuur), Google Search Console. Our benchmark scores those skills highest for this role, so start there. Soft skills such as communication and collaboration decide the rest: they separate two candidates with the same technical profile.

Which education fits a SEO Specialist?

Employers mention HBO Commerciële Economie / Online Marketing, SEO-cursus / online marketing training most often in their SEO Specialist job opportunities, and 65% of those openings names the first one. A diploma is rarely the only route though: demonstrable projects, a targeted certificate and experience from a neighbouring role count just as heavily.

What is the next step after SEO Specialist?

Professionals in our data move on from SEO Specialist to Senior SEO Specialist, SEO Team Lead / SEO Manager. That step usually takes 2-4 years, and the salary room above the median for this role runs to 14%, so growing inside the function itself pays off as well.

Is there much demand for a SEO Specialist?

There is no open job opportunity for this role at the moment. That says little about the labour market as a whole: vacancies for this function appear irregularly and are often filled quickly. Create a profile and we notify you as soon as one is published.

SEO Specialist professionals speak

Stories from the teams behind the open job opportunities for this function.

“Via KaaS vonden we binnen twee weken de perfecte kandidaat. De matching scheelt ons enorm veel tijd.”
Sanne de Vries HR Manager · Retail Excellence BV
“Eindelijk een platform dat focust op een wederzijdse klik in plaats van alleen op cv-trefwoorden.”
Laura Bakker Recruiter · Digital Media Group

Curious how you score on SEO Specialist?

Create an anonymous profile and see straight away which skills you already have, what you can earn and which next step fits you.

Create your anonymous profile